Salvador "Salvii" Casino

The first Lucbanin to become a TV director.

"The career of ABS-CBN's main image man, Salvii, straddles two different fields. The first was that of a broadcast news director and creator of City 2 Balita and Tawag-Pansin, both hard hitting news and public service shows produced for BBC Channel 2 during the Martial Law years.

Salvii is a Filipino professional in the broadcast and creative industries, and is a winner of multiple international, national, regional, provincial, municipal, alumni, corporate and industry gold awards for creative excellence and professionalism, journalism, management and advocacy and public service.

He was the top creative executive officer of ABS-CBN, where he, after fifteen years of impeccable professional service, retired as Senior Vice-President. He successfully served the network as Chief Broadcast Image Designer and Chief Corporate Curator. he headed its powerful Creative and Communications Management/Merchandising, Promo and Publicity and Extra-Corporate Business Development.

The Philippine Daily Inquirer has described Casino as "Master of Image Power." The Manila Chronicle has named him "Father of Modern Philippine Broadcase Image Design and Merchandising, Promo and Publicity."

EXECUTIVE PROFILE