In May of 1963, the Art Club of Lucban, through its founder and president FERNANDO CADELIÑA NAÑAWA, organized a festival that includes a trade fair, cultural shows, various contests, parades and art exhibit to spice up the celebration of the San Isidro Festival. Dubbed as "the 1963 Lucban Arts for Commerce and Industry Festival", it aimed to boosts tourism in Lucban and to make known the celebration of San Isidro Festival which was the common term used during that time. Notable of which during the first grand celebration of the festival was the art exhibit where, for the first time, artists from Manila particularly the Art Association of the Philippines , brought their precious art works to Lucban for the art exhibit. It has never been duplicated since.